What can we learn from Luxury Brands about building brand desire through sustainability? We studied 25 global brands in the luxury fashion industry to understand how to enhance relevance and differentiation.

Read about the main themes shaping the festive season ahead.

Brand activation is often confused with more traditional marketing or campaign efforts and its impact is underestimated, which creates a clear gap between marketing ambitions and results as brand initiatives fail to connect with consumers and successfully convert.

Explore new insights, principles and models for how you can approach Brand Purpose strategy in our latest playbook.

Are you a marketer tempted by launching an NFT to promote your brand? Then what is your strategy to avoid looking exactly like Gap, Barbie, Coca-Cola, Taco Bell and countless others who have already done so? Mano has a simple question to guide you.

Every day, volumes of ambitious and promising brand ideas drop on the world, and while some of them become successful campaigns, the vast majority fail to deliver on expectations and quickly sink into oblivion. 

The dynamism of 2021 has taught us one thing, nothing is definite and volatility is infinite. So what does the year ahead offer to all of us? Volatility will still be the key word of 2022.

How Integration became the Foremost challenge rattling the global marketing industry

Learn from how the world's best and biggest advertisers approach brand defining moments, such as Super Bowl campaigns.

Read this year’s compass for marketing insights and trends for the upcoming festive season.

Key takeaways from Mano’s annual Super Bowl Compass.

Mano’s core principles for how brands unleash the potential of their creative ideas and investments

We have used our conversation centric approach to identify consumer interests during the Christmas season, and understand how this holiday period will be unlike any others.

The global health crisis is causing major disruption for brands and consumers alike. Here are Mano’s principles for brand activation in light of this new reality.