Think Like Super Bowl: Activation Principles for Campaign Excellence
Achieve campaign excellence all year long: Learn from how the world's best and biggest advertisers approach brand defining moments, such as Super Bowl campaigns, with our
'Think Like Super Bowl' analysis and checklist.
The Super Bowl is only a few months away. It’s no surprise this annual American football game is one of the most anticipated moments in the advertising calendar. Last year 148.5 Million people tuned in, and nearly a quarter of them admitted ads were the most important part of the show. This is arguably the most engaged audience advertisers can get - especially today with shorter attention spans on the rise, more competition due to ad saturation across channels and an increase in negative sentiment towards advertising on the whole. All of which are driving a change in traditional viewing habits.
The Super Bowl offers a unique opportunity to bypass the consumer advertising exhaustion to reach an engaged and interested audience - not just on TV, but across mobile and tablet too, with the majority of adults claiming they use a secondary device while they watch. And, with the sentiment across Twitter being positive for advertisers during the game, there’s an opportunity at stake to both entertain audiences and increase brand equity.
Read more about this pivotal advertising moment in Mano’s latest report: Think Like SuperBowl, and use the checklist to infuse learnings from Superbowl advertisers into your campaigns - big and small - all year long.
