The 2022 Mano Christmas Compass: Here is what you need to know to make a difference

Reaching the modern consumer and standing out amongst the competition has never been more difficult - with attention spans decreasing and advertising clutter increasing every day. Download our Christmas Compass to learn how you can cut through the noise this holiday season and uplift consumer relevance.

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The Holidays mean different things to different people. How can brands embrace their multiplicity?

Before getting all jolly, let us first answer the question: What do the Holidays really mean today? In the past, the answer would have been pretty simple - they are religious holidays celebrated with family and loved ones. But nowadays, you will get a very different answer depending on who you ask. It is, all at once:

A religious holiday, 

A day to be together as a family,               

A day for community care and support,

The epitome of consumerism and an excuse to make unsustainable choices, 

Or the loneliest day of the year...

Maybe there is beauty to be found in the multiple facets of the Holidays. They give us all reasons to hate them or love them, and that reason is ours alone. But for brands, the ensuing complexity does not make it easier to stay relevant during the most critical sales season of the year.

Tapping into the modern meanings of the Holidays

This report provides tangible insights on how brands can be more in-tune with the modern meanings of the Holidays, get ahead of the shifts in consumer attitudes, and find new ways for communicating around the holidays in light of all the change. In the report, you will find:

Conversational and competitive insights that inform the main learnings,

Successful brand stories that provide the examples of Holiday campaigns that successfully leverage those insights in their branding and messaging,

Actionable sets of 3 implications and principles to kick-start your Holiday campaign ideation.

We analyzed over 100 different campaigns and 2.4 million consumer conversations.

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Five Themes for Christmas 2022

After analyzing consumer conversations around last Christmas and over 100 different campaigns from the last 2 years, we distilled our learnings into five core findings. By leveraging those insights, brands can stand out and drive more relevant conversations with their consumers during the upcoming holidays.

The findings are built on a juxtaposition of consumer and competitive insights to identify gaps, and providing you with actionable principles and considerations for your campaigns and media planning strategies.

Curious about our work at Mano? Contact us to learn more about how our insights can help you build campaigns that truly connects with your customers.