Sustainability Branding in Luxury Fashion
What can we learn from luxury brands about building brand desire through sustainability? Dig into the communication of 25 global brands in the luxury fashion industry and uncover a paradox: how these champions of brand desire are sharing generic sustainability communications.
In this report
Learn from 25 global brands
A corpus of 25 luxury fashion brands and their sustainability campaigns from 2021 to 2023.
Get recommendations for differentiation in sustainability
Identify the ways to avoid sameness and create differentiation across the 4 dimensions of advertising: insights, messaging, creativity and activation.
Find inspiration and practical examples
Discover inspiring campaigns and examples of sustainability campaigns.
Compare yourself to the sustainability
sameness
See which brands are differentiating, and which ones are lost in a sea of sameness.
“As sustainability becomes an imperative, this report provides key insights on how brands can cut through the noise and uplift consumer relevance. It is time brands play a bigger role in the sustainable transition.”
Download the report now
A PDF is not cool. You know what’s cool? A conversation.
About Mano:
Founded in 2017 in Copenhagen, Denmark, Mano is the pioneer of marketing orchestration and advise companies around the world on how to build successful marketing projects and deliver brand defining moments that truly connect with consumers. We are proud to say that we have increased marketing effectiveness and impact for some of the world's largest brands across Asia, the Nordics and the US, such as Carlsberg, Coach, Pandora, P&G, IKEA, SK-II, Uber, and What's App.
About the authors:
Thibaut Thomas - Partner and Strategy Director
Alexandra Van Bastelaer - Strategy Manager
Matej Ondrej - Strategy Intern
